Cross Promotional Offers Appear On Retailers' Register Receipts, Help Shoppers Get More For Less This Holiday Season; Added Deals on Shoes, Accessories and Video Games -- all Great Holiday Gifts

GRAPEVINE, Texas and TOPEKA, Kan., Dec. 2 /PRNewswire-FirstCall/ -- GameStop , the world's largest video game and entertainment software retailer, and Payless ShoeSource, the nation's leading specialty family footwear retailer, have partnered to offer shoppers added value during the holiday shopping season. The complementary retailers are offering cross-promotional register receipt coupons that customers will receive at checkout for additional savings at each retailers' stores.

Under the GameStop-Payless cross promotion, the additional savings at Payless begins today with GameStop register receipts generating a $5 off a purchase of $25 or more coupon offer redeemable Dec. 2 through Jan. 8, 2010, at all Payless stores in the U.S. and Puerto Rico as well as at Payless.com. Two additional GameStop offers will be generated on Payless register receipts through the holiday shopping season including "get the hottest new games for $19.99 Replica Dior Bags when you trade-in two select games," through Dec. 6, as well as "2,500 game gifts for under $20" offered Dec. 7-28. For additional information on these GameStop offers visit GameStop.com.

"This holiday season our aim is to bring holiday joy to shoppers by allowing them to save now, feel good and Payless, and our cross-promotional offers with GameStop are well aligned with this holiday theme," said LuAnn Via, CEO for Payless ShoeSource. "GameStop is an amazing partner for a cross promotion at the holidays -- the bulk of the stores in both chains are located in close proximity, making it easy for shoppers to reap the added discounts we are offering. Plus, customers are out shopping for gifts for a variety of people and video games, entertainment software, shoes and accessories rank high on this year's wish list. At Payless, we've expanded our winter offering, including our accessory collection, and our stores are stocked with a huge array of affordable gift ideas and items to outfit the whole family for every type of holiday gathering -- from cozy boots for a sleigh ride to fabulous dress styles for the New Year's Eve special event."

Payless is on a mission to democratize fashion in footwear and accessories and that means making the latest styles and fashion trends available at a great value. Holiday accessories provide a fresh update to any holiday outfit and are ideal gift options for shoppers seeking to save money without sacrificing the season's style or the spirit of giving. Payless gift options are available for as little as $6 and on average under $15 and include such on-trend items as opaque and patterned tights, hard case wallets, wristlets, jewelry, legwarmers, convertible gloves, patterned scarves, handbags, totes and clutches. Payless also carries well-known brands like Dexter, Airwalk, Champion and the Zoe & Zac green shoe and accessory brand, among others, as well as designer labels such as Christian Siriano for Payless and Lela Rose for Payless.

"We are excited about this cross promotion with the iconic Payless brand for several reasons," said GameStop executive vice president merchandising and marketing Tony Bartel. "It allows both companies to reward their customers with valuable money-saving offers they can use during the holidays. It also allows GameStop and Payless to reach out to each others' customers to drive awareness of amazing gift ideas and offers they might not have otherwise considered."

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