Crompton Greaves Consumer Electronics Ltd is popular for manufacturing and marketing a wide range of consumer products. They manufacture various products such as fan lamps, luminaries, pumps and more. They are the most popular household appliances.
Crompton Greaves has been in operation for seventy-five years. Furthermore, they are continuing the old brand legacy. They have various business management segments, namely lighting and electrical consumer durables. Crompton is popular for exporting products.
Crompton has the largest market in India
CG is extremely popular in India for producing fans, and they are also the leading manufacturers of residential pumps. Apart from that, these are also popular for a wide range of products in the market. They have developed a strong customer base in India and expanded to other countries. They sell all their products under the brand name Crompton.
Crompton has an energy-efficient portfolio. They claim that all their products are 5-rated, thereby proving efficient for the environment. The 5-star also contributes towards lowering the energy bills. Back in 1989, they established a record of selling around a million fan sales.
Crompton is evolving
Crompton Greaves is constantly evolving. They are introducing energy-efficient consumer lighting in the market. Apart from that, they have also introduced a wide range of smart products such as water heaters, LED bulbs, ceiling fans and more. The water heaters can be easily installed in your kitchen and cater to modern technology.
Most people prefer using Crompton pumps because of their capacity to fill overhead water tanks. Furthermore, they also introduced NEOLA, the first microchip installed mixer in India. Crompton is also committed to bringing a change to the country, and they consider themselves the first brand to launch stores across the country.
One of the main reasons for installing offline stores is to promote themselves. It will not be wrong to say that Crompton has resolved to use new day technologies for marketing themselves and their products.
Crompton is launching sustainable brands
CGCEL’s main aim is to launch sustainable brands. The innovative technology contributes to the popularity, and their bourses were listed back on 13 May 2016. Ever since 2016, they have been bringing several opportunities to the market.
They were the first company to launch anti-dust ceiling fans. They claim that these ceiling fans create or attract 50% less dust than traditional ceiling fans. The ceiling fan uses nanotechnology that contributes to the rising popularity. Furthermore, they are also implementing IoT solutions to ease the functioning.
Their initial motive is to add value to residential customers while bringing them lighting. Moreover, with their partnership with Gooee, they aim at providing IoT solutions. As a result, it will contribute towards meeting scalability. The design and execution by Crompton are promising the launch of various products depending on exciting features.
CGCEL has also risen to become one of the best lighting companies in India. Crompton aims at bringing a revolution in the market. By now, they have a wide range of products in the market, ranging from residential to commercial. No matter what product you want, you can always rely on Cromptons for their products.
