In this age of rampant publishing of online contents, it has become important to add your profile along with what you publish online. You will need to use WordPress author box to your blogs posts. It helps to assert your authority in your niche, as it allows you to include you profile and backlinks from your posts.
If you invite guest bloggers to publish their posts, you will need to make provisions for them to post their bios too. Placing the author’s bio on their posts also brings about transparency in your blog. You can even add each author’s photos, which is more like giving a face to the published works. Readers feel connected to a human being, which encourages them to engage more on your site.
Benefits of the author’s bio
Instant authority & credibility
With a name added to the post, you are perceived to be an expert on the written topic. People value your viewpoint and consider you to be a reliable information source. The author’s bio helps to build a reputation and establish trust in everything you offer.
Quality fan base
Social media profiles can have a huge number of followers, but the most crucial aspect is the follower’s quality. Authorship allows for attracting the right kind of readers, as well as leads to a connection with niche influencers and product review writers. When readers identify the value of your content, and the solution you offer, they turn into your loyal fans and willingly support your advice.
Encourage & influence
With your platform [blog] and expertise [niche], you have created a highly-respected position, from where you are capable to effect change. You can inspire the audiences through your relevant posts.
Media coverage
With an author position in your niche, you can always create a buzz among other bloggers or product manufacturers. Even the media will consider you as a go-to person for relevant information about a product in your niche.
Brand enhancement
If you own a business, then you can think about your author’s bio as an opportunity to advertise your brand. The author’s bio demonstrates your brand’s practicality and functionality in the business market.
How to include the Author name to your WP posts?
There are several options to include the author box to your posts. You can read more about author boxes and their importance in the digital landscape. The options you choose will depend on your specific situation.
Choose a WP theme
Choose a theme that includes the author’s box as an in-built feature. If your blog approves guest bloggers, then choose a theme that approves multiple author boxes.
After choosing the theme, every guest author on your blog can gain access via WordPress dashboard under Users > All Users. They can click on their usernames and provide their information, which will be used in their author box. It includes their display name, bio, photos, and email address.
Choose a WP Author Box plugin
If you are not using a theme with author boxes feature, then choose Simple Author Box plugin from the WP plugin directory. After installation, the Simple Author Box plugin will activate more than 30 social media options to your Users profile web page.
The plugin is responsive, so the author boxes will be displayed properly on every kind of screen size. You can choose for a free option with default features, or upgrade to a pro version.
Add author bio using manual code
If you are comfortable editing the files directly on your website, then author boxes can be added using code snippets. You can give it a customized feel and look, but you will need some programming skills. Even the sky is not the limit when it comes to customizing WordPress websites.
