Surveys have shown that the simple act of gift giving for appreciation and encouragement can be your secret key to better customer retention. This gesture is also a huge success in establishing a superior brand image in the industry. However, the most gratifying aspect of the gesture is solidifying a business relationship that you really value.
The gesture however, can fall flat without a perfect strategy backing the purchase. Usually, the administrative department handles the selection and distribution of corporate awards and gifts. Yet, if as an owner you are involved in the business processes with each client, you should be just as involved in the gift selection process. Here are 3 pro ideas to give you a running start in the right direction.
Efficient home office clients
This category of clients is small business owners or progressive entrepreneurs themselves. You might have held a number of video conferences with them via their home offices. You can floor them if you show how much you appreciate them with efficiency tools for their home offices. Personalized home office chairs, lighting fixtures discretely engraved with the company logo, or even a collection of essential software will be a huge success for this category of client appreciation.
The book lover clients
This client might have always come to business meetings with a book tucked in the laptop bag. You would find the right note to strike, if you open a conversation about the latest book in the market with them. A collection of business, productivity or marketing books can be a huge success. You can also offer vouchers for business magazine subscriptions to these clients.
The wine aficionado
You will always be able to distinguish the wine lovers in a bunch of clients. They will be super appreciative of a bottle of the finest vintage that you can afford within your corporate budget. Other choices include crystal decanters, wine glasses and cut crystal plaques with a message for wine lovers.