With the growth of the digital era, the demand for influencer marketing is growing. Today, countless influencers are available across different social channels to collaborate and uplift your business with high traffic and sales count.
How influencer marketing works today has changed much compared to what it was in its early days. Time brings in numerous chances and marketing trends that have a direct or indirect impact on influencer marketing.
So, if you are also planning to involve your business in influencer marketing, below are some marketing trends that you shouldn’t miss out on.
Increased Social Media Usage: According to recent stats, as of January 2022, there are 3.96 billion total social media users across all platforms. This massive number shows the aggressive use of social media channels. Among all, Facebook, YouTube, and Instagram are the top three social channels that are highly used.
This shows a massive user base across these social channels and has even benefited many lifestyle businesses in growing their sales count.
FACT: The amount of time adults use social media across all platforms is now higher than ever — 95 minutes per day.
Different Channel for Different Purposes: During the early days of influencer marketing, businesses were more involved in using any social channel with sound followers count. Influencers were reached from different social platforms. However, this practice has changed as you will find different users across various channels. The ‘difference’ here is in terms of user behavior.
If means fashion and lifestyle businesses won’t get enough results from Twitter or LinkedIn compared to what they can expect from YouTube and Instagram.
Global Differences in Influencer Marketing: When it comes to the legal rules and regulations for influencer marketing differ from one country to another. It means there are global differences in influencer marketing that you must know before running your strategy. Legal regulations are crucial to follow. This fact matters if you are marketing your brand/product in a specific country.
Authenticity Matters the Most: The booming influencer marketing has also become a common place for pirates to enter as influencers and use unethical practices to showcase a massive user base. This looks cool for newbie businesses but costs much as you won’t get any output. Hence, the authenticity of influencer marketing matters the most over the number of followers. Thorugh research and detailed analysis matters a lot when finding the right influencer.
Nowadays, many third-party tools are also available to lessen your efforts and conclude with the best-suited influencer.
Influencer Marketing Isn’t Limited to Social Channels: One of the most interesting facts about influencer marketing is that they aren’t limited to social channels. Blogging and personal branding are two other ways to differentiate influencers from social platforms. Noah St. John is the perfect example of being an influencer, better known as “The Father of AFFORMATIONS.”
This brings us to the end of the top influencer marketing trends you must consider when strategizing for the upcoming marketing plan. Remember, selecting the right influencer matters the most in the entire process of influencer marketing execution. Thus, you must invest specific time researching and short-listing the right influencer for collaboration.
