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Why brands and companies invest in social media platforms

Nicole Haley by Nicole Haley
3 years ago
in Technology
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Why brands and companies invest in social media platforms
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If you are a business owner and you have your own brand you might find some difficulties when it comes to promotions and commercials. If you want to promote your brand on TV commercials you should be ready to pay lots of money to the producers, just for a few seconds in the commercial break. With all of the technology advancement , on the scene appeared different ways that can help you to promote your business and increase your sales cost effectively or completely for free! These methods are possible thanks to all the social media platforms that  appeared and invaded people’s lives.

If you are using internet and you are reading this article, the chances you have heard about YouTube are close to 100%. YouTube is the biggest online broadcasting company with total number of daily active users of 30 million people. Also, Youtube is having a flawless algorithm to provide you with content that it might be interesting to you or close to your preferences. In this line of thinking, if you upload a introductory or promotion video of your brand and buy youtube views from social media package suppliers, you’ll be able  to make your video appearing in recommended tab of similar viral videos. This way you are going to have an organic traffic to your websites or increase brand awareness tremendously!

 Another example is the mobile application Instagram today is one of the best methods of advertising. It provides so many different tools and features that  can help you promote your business and maximize your income. Instagram allows every user to present their works in front of millions of people that can become your followers and potential customers. Once a brand manages to gain a huge audience size , this group of followers become a great place to market your goods and services. Although it is not that easy to increase your audience quickly , you can always increase your followers on instagram by purchasing some from various suppliers. However there are thousands of people that have millions of followers without being celebrities,but they manage to become popular on Instagram which gives these people lots of opportunities that can bring them money owing to Instagram.

 One of the main reasons why more and more brands and companies from all business niches are already on Instagram, is because the platform gives them the opportunity to be closer to their customer base ,receive feedback and improve the services according to people’s needs and opinions.Instagram is such a powerful method of creating a successful marketing strategy because along with all that we already mentioned , it builds awareness as well. The application lets you reach a huge audience in order to present your business to the world and to gain many followers and improve your sales for free.

 At the moment the social platform Instagram has more than 3 billion active users that are posting content daily which makes the social platform the most engaging one,so you should definitely try to promote your business there and you would be able to reach almost half of the population in the world. Moreover there are already around 26 million business accounts on the platform, which proves that Instagram can really be useful for developing successful marketing strategies.

 Along with gaining new potential customers owing to Instagram , you can also increase the traffic on your website by providing a link that leads to your website in the bio section on Instagram. This way you will have your website on the top of your Instagram page and the people who are checking your Instagram account will notice your website as well. Moreover Instagram has a tool that is called “Insights”, where you can check how your followers correspond with the content you are sharing. This tool also provides information about your engagement rate. The engagement rate shows if your followers are interested in your content and how many engagement you should receive compared with the number of followers. Instagram considers 10% engagement as a good engagement rate , so make sure that you cover this percentage. If not ,you should try to engage your followers with more interesting and unique content.

 Social media platforms are already a crucial part of every business’s marketing strategies. So create your account and be closer to your  customers ,receive feedback and this will increase your sales many times.

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